Near the end of March, I attended the Los Angeles Multi-Specialty Cosmetic Academy Meeting – a conference that brought together the top Aesthetic Medicine experts and industry partners. We discussed the best techniques, latest technologies, and most importantly, safe practices in cosmetic surgery and aesthetic medicine. It was a privilege to be in that room with some of the world’s renowned cosmetic doctors. I wanted to write this blog to share with you what’s coming up in the cosmetic world – I was honestly amazed by the technological advances we’ve made in this field!
I now understand a lot more than I did before about the extent of work that can be done using machines. This really was an eye-opener for me because there are all these modalities of treatment and new technologies that yield just fantastic results. I had the pleasure of meeting Dr. Patrick Bitter, pioneer of the FotoFacial®, which uses broadband light (BBL) and Skintyte pulses to rejuvenate skin cells, stopping (and in some cases reversing) the effects of aging and sun damage. The results are absolutely incredible.
I also met with Dr. Anil Rajani an expert in PDO threads, used for non-surgical face lifts, which is enjoying another comeback. It was phased out of Canada many years ago. However, with the upgraded advancements and proven safety data, I expect it will be re-introduced to Canada soon. This PDO threads are biomedical threads used in surgery and sutures – they’re absorbed by the body within 4-6 months of application. In this technique, these same threads are strategically placed under the skin that acts as slings or anchors to suspend sagging structures. While in place they also act to stimulate collagen and elastin production which further gives support to the contours we are creating.
I also had the pleasure of hearing amazing testimonies and “show and tells” by passionate female physicians like Dr. Sheila Nazarian, Dr. Jennifer Berman and Dr. Dima Ali, advocating women’s health and wellness, centred around the theme of “mommy makeovers”. There is a great need among anti-aging physicians to understand the physical, physiological and mental changes that women go through after childbirth and as they age. There are many of modalities of treatment available to us now, that works extremely well to treat problems like urinary incontinence, sexual dysfunction, vaginal physical augmentation (for functional and aesthetic purposes), scarring and pain.
Parallel to this need among maturing women are also exciting treatments available to men for alopecia and decreased libido and sexual performance. The wonderful thing about these treatments are their non pharmaceutical approach and high safety profile, efficacy and effectiveness, with no downtime.
Last, but not least I got to see microneedling radiofrequency treatments performed by the experts using various machines available on the market. It’s exactly what it sounds like – microneedling with radiofrequency technology combined (essentially, electrical energy). It works by heating the targeted area, inducing collagen production. This procedure can be used to treat fine lines and wrinkles, scars of all kinds, skin laxity, acne, and aged or sun-damaged skin. This may well be a better alternative to lasers due to its suitability for all skin types and safety profile.
My biggest takeaway from this? Aesthetic Medicine, the little brother of Plastic Surgery, is coming into its own and quickly overtaking the need to go under the scalpel. It’s been at least 4 decades since Aesthetic Medicine has been around, but it is only in the last several years that it has shown tremendous improvements and beautiful results. It is fast overtaking Plastic surgery in the anti-aging and aesthetic business. It is more palatable to most people because it has no scarring, it has minimal downtime, it has minimal pain, you do not need general anaesthetic, it’s minimally invasive and safer, it yields great results, and it’s temporary. I hope to continue attending these conferences to learn more and help raise awareness for the medical aesthetics industry. I make it a priority to keep learning so I can be as well-informed as possible to the correct recommendations for every individual I encounter.